Tips on how to Integrate Web optimization and Web Site Design


Web Designers and SEO teams remain located in a continuing feud divided by the line from the Google sandbox. Either side stand behind their respective crafts, each believing their work is vital to online success.
On the one hand, the SEO team must bring customers. One other must communicate brand experience. Both are very essential, yet employ very different techniques and ideas. How do website creation and SEO live together harmoniously?
The Design Team
Web-site designers create websites with the client's audience at heart.
Too often they presume a user's experience dictates success. An easy "build it and they will come" mindset pervades their approach to site design. But that's not all bad.
In a erogenous level, creative teams long to share with a story. Through design and copy, the group needs a brand name crafts some sort of for it. They built a Website which has a look and theme; a sense and flavour. Often, the simplest way to convey an email is by more expressive technologies like AJAX, Flash Animation, and Silverlight. Even video integration (read youtube) has become more prevalent with increased broadband penetration.
Designers intend to make use of these technologies since they engage the user. Technological integration helps tell the emblem story and bring design to life. If Flash or Silverlight will make the overall site experience more pleasant and interactive, then designers should put them into action accordingly.
The SEO Team
In case a designer tells a narrative, then a search engineer provides directions for the lecture hall where it's told. The SEO side focuses heavily on traffic and visibility, believing an internet site have to be seen being heard.
Now is really a surprise. Remember those cool technologies the creative team wants to use? Well, SEO desires to make use of them too. They're just more cautious.

While an SEO-friendly website doesn't have to become straight HTML, SEO teams need to take into account spiders. Even when a niche site uses AJAX, key content should be open to spiders for indexing.
This is where the 2 main teams lock horns. When creative says Flash, SEO counters with CSS. When creative wants rollover navigation, SEO wants text-based. So what is more important: the ability or perhaps the traffic? Which side is correct?
The Compromise
It wouldn't be about Search engine marketing. In the event you drive traffic towards a niche site and user experience is sub-par, you disappoint not simply an individual nevertheless the client too. Conversely, what good is an eye-catching website if there is no-one to notice? The world wide web is large enough for both experimental website creation and search optimization. It's sufficient.
Whilst not a simple task, the world wide web designer and search engine engineer will get solutions to achieve both creative and look interest without sacrificing the integrity of either.
The key to such compromises is education. Creative must realize how SEO works; SEO must be aware of the need for certain elements of design to branding and messaging. Both must also consider how visitors will get to the site. Would they still find it solely through search? Or will a media blitz (including social networking) help push traffic towards the website? These elements has to be considered when negotiating design and optimization issues.
You (Your client) Comes First
Regardless of department affiliation, our web developers and SEO engineer will set your (client) interests before their unique. Clients want both brand identity and check visibility. The creative and SEO teams need to set aside their feud to meet up with such expectations.
Sometimes you could have to forgo a video splash page, or you should optimize a Flash microsite. Although you may disagree using the other department's tactics, you will still need them to achieve project objectives. Our client matters. You matters.
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